Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.
Usage Instructions
For best results, use as directed for 4 weeks. Brush regularly with Colgate Optic White toothpaste and Colgate 360 Degree Optic White Toothbrush and rinse with Colgate Optic White mouthwash for a whiter smile. Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 2 Years: Ask a dentist or physician.
Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).
Whiter teeth in 1 week (for best results, use as directed for 4 weeks)
Goes beyond surface stain removal to deeply whiten (brushing twice daily for 4 weeks) with hydrogen peroxide, unlike ordinary toothpaste
Has a special formula made with enamel-safe whitening toothpaste ingredients.
Enamel safe formula and intended for twice daily use
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