Active ingredients

Sodium Monofluorophosphate (1.14% (0.19% w/v Fluoride Ion)). Purpose: Anticavity.

Active ingredient used to help prevent cavities.

Inactive Ingredients

Propylene Glycol

An emulsifier used to prevent liquids from separating.
Calcium Pyrophosphate

Used as an abrasive to help clean and polish teeth.
PVP

Used as a thickening agent.
PEG/PPG-116/66 Copolymer

Used to solubilize other ingredients and prevent liquids from separating.
PEG-12

A humectant that helps retain moisture or dissolves other ingredients.
Glycerin

Used to help hydrate the mouth.
Flavor

Used to freshen breath and to improve a product's taste.

Flavor ingredients (≥ 0.01%): Anethole, Eugenol, Mentha Arvensis Extract, Menthol, Methyl Salicylate
Hydrogen Peroxide

Used to remove extrinsic and intrinsic stains to whiten teeth.
Sodium Lauryl Sulfate

Used as a solubilizing or cleansing agent.
Silica

Used as an abrasive to help clean and polish teeth.
Tetrasodium Pyrophosphate

Used to adjust pH in the product.
Sodium Saccharin

Used to provide sweetness to the product.
Disodium Pyrophosphate

Used to adjust pH in the product.
Sucralose

Used to provide sweetness to the product.
BHT

Prevents degradation of the product

Human Health

Precautions/Warnings

Keep out of reach of children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Usage Instructions

For best results, use as directed for 4 weeks. Brush regularly with Colgate Optic White Toothpaste and Colgate 360 Degree Optic White Toothbrush and rinse with Colgate Optic White Mouthwash for a whiter smile. Adults and Children 2 Years of Age and Older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Children 2 to 6 Years: Use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing). Children Under 2 Years: Ask a dentist or physician.

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Whiter teeth in 1 week (for best results, use as directed for 4 weeks)

Reverses 5 years of discoloration* (*When brushing twice daily for four weeks)

Reverses 5 years of discoloration* (*When brushing twice daily for four weeks)

Provides daily anticavity fluoride protection

Goes beyond surface stain removal to deeply whiten (brushing twice daily for 4 weeks) with hydrogen peroxide, unlike ordinary toothpaste

Professionally recommended whitening ingredient, hydrogen peroxide

Professionally recommended whitening ingredient, hydrogen peroxide

Fortifies enamel for a strong white smile

Enamel safe formula and intended for twice daily use

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Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022