Inactive Ingredients

Dimethicone

Used to solubilize other ingredients in the finished product.
Paraffinum Liquidum

Used to solubilize other ingredients in the finished product.
PVP

Used as a thickening agent.
Trimethylsiloxysilicate/dimethiconol Crosspolymer

Used to help the gel adhere to the tooth surfaces
Hydrogen Peroxide

Used to remove extrinsic and intrinsic stains to whiten teeth.
Flavor

Used to freshen breath and to improve a product's taste.
Sodium Saccharin

Used to provide sweetness to the product.

Human Health

Precautions/Warnings

Keep out of reach of children. Do not use with children under the age of 12. If more than amount used for whitening is accidentally swallowed, get medical help or call a Poison Control Center. Avoid contact with eyes. If product contacts the eyes, rinse thoroughly with water. If irritation of the gums or mouth occurs, discontinue use.

Usage Instructions

Brush. Brush with your regular toothpaste. Specially designed polishing bristles and stain removers.
Whiten. Apply gel. Turn dial at bottom of whitening pen and apply gel. It takes only seconds to apply and adhere to your teeth. No mess, no waiting, no rinsing.
Recommended dosage: 2 clicks of gel for top teeth and 2 clicks for bottom teeth.
Go. Store pen inside brush.

For best results, use 2 times daily until gel pen is empty. Start using a new Colgate Optic White 360 Toothbrush + Whitening Pen every 3 months. After use, rinse toothbrush head thoroughly, shake off excess water, and store upright.

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Take Teeth Whitening to a Whole New Level with the Toothbrush + Built in Whitening Pen

5 Shades Whiter Teeth - starts working in 1 day*. Simple as Brush. Whiten. Go.

*For advertised results, continue to use as directed for 3 weeks

Toothbrush Specially Designed with Polishing Bristles and Stain Removers to Remove Surface Stains

After Brushing, Apply Teeth Whitening Gel Directly to Teeth

No rinsing, No waiting. Store pen inside brush and Go

Featuring Dentist Recommended Whitening Ingredient - Hydrogen Peroxide

Soft Bristled Toothbrush

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Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022