Active ingredients

Sodium Fluoride (0.24% (0.15% w/v Fluoride Ion)). Purpose: Anticavity.

Active ingredient used to help prevent cavities.

Inactive Ingredients

Water

Dissolves substances or ingredients
Hydrated Silica

Used as an abrasive to help clean and polish teeth.
Sorbitol

Used to help hydrate the mouth.
Glycerin

Used to help hydrate the mouth.
PEG-12

A humectant that helps retain moisture or dissolves other ingredients.
Pentasodium Triphosphate

Used as a tartar control ingredient that helps protect from stain build-up.
Tetrapotassium Pyrophosphate

Used as a tartar control ingredient that helps protect from stain build-up.
Sodium Lauryl Sulfate

Used as a foaming agent to aid in the removal of debris.
Flavor

Used to freshen breath and to improve a product's taste.

Flavor ingredients (≥ 0.01%): Anethole, Carbonic Acid 2-Hydroxypropyl 5-Methyl-2-(1-Methylethyl)cyclohexyl Ester, Ethyl Menthane Carboxamide, Isomenthone, Limonene, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil, Menthol
Cellulose Gum

Used as a thickener or stabilizer.
Cocamidopropyl Betaine

Used as a foaming agent to aid in the removal of debris.
Sodium Saccharin

A non-sugar sweetener.
Xantham Gum

Used as a thickener or stabilizer.
Sodium Hydroxide

Used to adjust pH in the product .
Titanium Dioxide

Provides coloring to a product.

Human Health

Precautions/Warnings

Keep out of reach of children under 6 years of age. If more that used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Usage Instructions

Adults and children 2 years of age and older: brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician
Children 2 to 6 years: use only a pea sized amount and supervise child's brushing and rinsing (to minimize swallowing)
Children under 6 years: ask a dentist or physician

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Whitening toothpaste removes 6X more surface stains for a whiter smile*

Contains clinically proven technology to safely remove surface stains

Enamel-safe teeth whitening, that’s good for daily use

Fluoride toothpaste formula to protect against cavities

Clean Mint flavored toothpaste to help freshen breath

*vs. ordinary non-whitening toothpaste, after 2 weeks of continued use

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Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022