Active ingredients

Stannous Fluoride (0.454%). Purpose: Anticavity, Antigingivitis, Antisensitivity.

Active ingredient used to help prevent cavities, gingivitis and protect against sensitivity.

Inactive Ingredients

Water

Dissolves substances or ingredients
Sorbitol

Used to help hydrate the mouth.
Hydrated Silica

Used as an abrasive to help clean and polish teeth.
Glycerin

Used to help hydrate the mouth.
PEG-12

A humectant that helps retain moisture or dissolves other ingredients.
Tetrasodium Pyrophosphate

Used to adjust pH in the product.
Sodium Lauryl Sulfate

Used as a solubilizing or cleansing agent.
Flavor

Used to freshen breath and to improve a product's taste.

Flavor ingredients (≥ 0.01%): Anethole, Benzyl Alcohol, Ethyl Menthane Carboxamide, Illicium Verum (Anise) Fruit/Seed Oil, Mentha Arvensis Extract, Mentha Piperita (Peppermint) Oil, Menthol, Menthone, Propylene Glycol
Microcrystalline Cellulose

Used as a thickener or stabilizer.
Sodium Citrate

Used to adjust pH in the product.
Zinc Phosphate

Used as a stabilizer.
Cellulose Gum

Used as a thickener or stabilizer.
Sodium Saccharin

Used to provide sweetness to the product.
Cocamidopropyl Betaine

Used as a foaming agent or thickener.
Propylene Glycol

An emulsifier used to prevent liquids from separating.
Xanthan Gum

Used as a thickener or stabilizer.
Citric Acid

Used to adjust pH of the product .
Sucralose

Used to provide sweetness to the product.
Titanium Dioxide

Provides coloring to a product.

Human Health

Precautions/Warnings

WHEN USING THIS PRODUCT FOR SENSITIVITY, DO NOT USE LONGER THAN 4 WEEKS UNLESS RECOMMENDED BY A DENTIST. STOP USE AND ASK A DENTIST IF THE SENSITIVITY PROBLEM PERSISTS OR WORSENS. SENSITIVE TEETH MAY INDICATE A SERIOUS PROBLEM THAT MAY NEED PROMPT CARE BY A DENTIST. KEEP OUT OF REACH OF CHILDREN. IF MORE THAN USED FOR BRUSHING IS ACCIDENTALLY SWALLOWED, GET MEDICAL HELP OR CONTACT A POISON CONTROL CENTER RIGHT AWAY. STOP USE AND ASK A DENTIST IF GINGIVITIS, BLEEDING OR REDNESS PERSISTS FOR MORE THAN TWO WEEKS, YOU HAVE PAINFUL OR SWOLLEN GUMS, PUS FROM THE GUM LINE, LOOSE TEETH OR INCREASING SPACING BETWEEN THE TEETH. THESE MAY BE SIGNS OF PERIODONTITIS, A SERIOUS FORM OF GUM DISEASE.

Usage Instructions

Adults and children 12 years of age and older: apply at least a 1-inch strip of product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. Do not swallow. Children under 12 years of age: consult a dentist.

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

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Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022