Active ingredients

Potassium Nitrate (5%). Purpose: Antisensitivity

Active ingredient used to help prevent tooth hypersensitivity.
Sodium Fluoride (0.24% (0.14% w/v Fluoride Ion)). Purpose: Anticavity

Active ingredient used to help prevent cavities

Inactive Ingredients

Water

Dissolves substances or ingredients
Hydrated Silica

Used as an abrasive to help clean and polish teeth.
Glycerin

Used to help hydrate the mouth.
Sorbitol

Used to help hydrate the mouth.
PEG-12

A humectant that helps retain moisture or dissolves other ingredients.
Tetrapotassium Pyrophosphate

Used as a tartar control ingredient that helps protect from stain build-up.
PVM/MA Copolymer

Used to help retain active ingredients on teeth and gums.
Flavor

Used to freshen breath and to improve a product's taste.

Flavor ingredients (≥ 0.01%): Anethole, Carbonic Acid 2-Hydroxyethyl 5-Methyl-2-(1-Methylethyl)cyclohexyl Ester , Carbonic Acid 2-Hydroxypropyl 5-Methyl-2-(1-Methylethyl)cyclohexyl Ester, Ethyl Menthane Carboxamide, Eucalyptol, Isomenthone, Limonene, Mentha Viridis (Spearmint) Leaf Oil, Menthol, Menthone, Menthyl Acetate
Sodium Lauryl Sulfate

Used as a solubilizing or cleansing agent.
Poloxamer 407

Used as a stabilizer or solubilizing agent.
Sodium Hydroxide

Used to adjust pH in the product.
Sodium Saccharin

Used to provide sweetness to the product.
Cellulose Gum

Used as a thickener or stabilizer.
Xanthan Gum

Used as a thickener or stabilizer.
Titanium Dioxide

Used as a thickener or stabilizer.

Human Health

Precautions/Warnings

When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Usage Instructions

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Helps fight tartar

Helps protect against cavities

Helps remove plaque (with continued twice daily use)

Provides 24/7 sensitivity protection (with continued twice daily brushing)

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Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022