Active ingredients

Potassium Nitrate (5%). Purpose: Antisensitivity

Active ingredient used to help prevent tooth hypersensitivity.
Sodium Fluoride (0.24% (0.15% w/v Fluoride Ion)). Purpose: Anticavity

Active ingredient used to help prevent cavities.

Inactive Ingredients

Water

Dissolves substances or ingredients
Sorbitol

Used to help hydrate the mouth.
Hydrated Silica

Used as an abrasive to help clean and polish teeth.
Glycerin

Used to help hydrate the mouth.
PEG-12

A humectant that helps retain moisture or dissolves other ingredients.
Tetrasodium Pyrophosphate

Used to adjust pH in the product.
Flavor

Used to freshen breath and to improve a product's taste.

Flavor ingredients (≥ 0.01%): Anethole, Brassica Campestris Seed Oil, Isomenthone, Limonene, Mentha Piperita (Peppermint) Oil, Mentha Viridis (Spearmint) Leaf Oil, Menthol
Sodium Lauryl Sulfate

Used as a solubilizing or cleansing agent.
Microcrystalline Cellulose

Used as a thickener or stabilizer.
Zinc Phosphate

Used as a stabilizer.
Cellulose Gum

Used as a thickener or stabilizer.
Sodium Saccharin

Used to provide sweetness to the product.
Cocamidopropyl Betaine

Used as a foaming agent or thickener.
Xanthan Gum

Used as a thickener or stabilizer.
Tricalcium Phosphate
Mica

Provides aesthetic visuals to the finished product.
Titanium Dioxide

Provides coloring to a product.
FD&C Blue No. 1

Provides coloring to a product.

Human Health

Warning - Ask a Doctor

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

Child Safety Warning

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Warning - Ask Your Dentist

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Product Usage Warning

When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Precautions/Warnings

When using this product, if pain/sensitivity still persists after 4 weeks of use, please visit your dentist. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Usage Instructions

Adults and children 12 years of age and older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician

Features & Benefits

Claims listed within SmartLabel™ are those that are governed by entities such as FDA, EPA, FIFRA, etc. Claims are a blend of both required (e.g., structure function claims and qualified health claims) and voluntary attributes (e.g., "Does not contain"/"Free from" statements).

Gluten Free

Prevents Cavities

Promotes Fresh Breath

Strengthens Tooth Enamel

Whitens Teeth

Call Us

About Colgate

About Colgate-Palmolive Company

Sustainability

Colgate-Palmolive Sustainability Report

Colgate people, consumers, communities, business partners, shareholders and other stakeholders are vital to Colgate's success and future growth.

Save Water

Make every drop count.

Colgate Bright Smiles, Bright Futures®

Bringing education and smiles to children in need worldwide

Please refer to the product package for the most accurate ingredient information.

Information updated on 02/23/2023 by Colgate

Manufactured By Colgate-Palmolive Company

Distributed By Colgate-Palmolive 300 Park Avenue, New York, NY 10022