Skip Navigation
bright smiles bright futures hero banner

Bright Smiles, Bright Futures® (BSBF)

Colgate has reached approximately 1.7 billion children and their families in more than 100 countries, and that's just the beginning. Colgate is on a mission to champion a brighter future for all! 

Colgate believes that every child and their family have a right to a lifetime of healthy smiles. That's why we’re championing a brighter future for 2 billion children and their families as we work to improve the health, education, and wellbeing in the U.S. and around the world. Since it was established in 1991, Colgate’s Bright Smiles, Bright Futures® program has reached approximately 1.7  billion children and their families. Kids learn powerful habits like brushing twice a day with fluoride toothpaste. Our mission is to connect underserved communities to oral health educationfree dental screenings and treatment referrals. Together we can promote lifelong learning opportunities and create a world of bright smiles and even brighter futures.

BSBF Hand Washing Campaign

We don’t do this important work alone. We partner with parents, teachers, governments, NGOs, dental professionals and health professionals, combining our expertise to accelerate progress through our proven curriculum and advocacy, ensuring that prevention and good oral hygiene remains a top global health priority. Working together, we will reach two billion children by 2025. Learn more at

Hear from Associate Manager of Community Health, Anaika Forbes Grant, and a true champion for bright smiles and brighter futures. Anaika, alongside her dedicated team, takes to the streets in our dental vans, offering free dental screenings to children and taking a stand against oral health disparities.⁣ From the Philippines to Republic of Kenya to the USA, the Bright Smiles, Bright Futures® program is dedicated to providing opportunities for oral health and well-being.

Meet our Champions for Brighter Smiles!

CP people share what Black Heritage Month means to them

"I was drawn to Colgate's Bright Smiles, Bright Futures program beacause of my immense love for children and giving back to communites that look like and talk like me. I also love the fact that everyone on my team has such passion for the work we do, for giving back to their communities." - Anaika Forbes Grant - Associate Manager of Community Oral Health

A healthy smile can inspire confidence, open doors, and launch dreams.

You might also be interested in...

Colgate Women’s Games

Colgate Women's Games is the largest amateur track series for girls and women in the U.S.

Read more

Hill’s Food, Shelter & Love

As a pet nutrition leader, we want to ensure all pets have the chance to access precisely balanced nutrition 365 days a year.

Read more

Estrellas Colgate

Estrellas Colgate has provided athletic and wellness programs to underserved children in Mexico since 1980.

Read more