Colgate-Palmolive has brought a smile to our corporate brand and introduced a new tagline to reflect our purpose as a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.
The new corporate logo, now a more vibrant shade of blue, turns up the white space bridging the letters “C” and “P” to create a smile to represent our purpose. Our purpose is also echoed in our tagline, “Make More Smiles,” which is a call to action for Colgate-Palmolive People to advance our purpose and remember the positive impact we make through the brands we build, the innovative solutions we create and the communities we serve.
“For Colgate-Palmolive People, our purpose to reimagine a healthier future for all is our North Star, and our new logo and tagline is an expression of that commitment," said Noel Wallace, Chairman, President & Chief Executive Officer. "As a 219-year-old Company, we continuously evolve and grow, while staying true to who we are. Our new corporate identity strengthens the connection between our brand, our purpose and our people.”
Founded in 1806 as a small soap and candle business in New York City, we’ve grown into a global powerhouse, selling our trusted Oral Care, Personal Care, Home Care and Pet Nutrition brands in more than 200 countries and territories. Our essential health and hygiene products are trusted by families everywhere, with the Colgate brand found in more homes than any other. Through our refreshed corporate logo, we honor our company’s legacy, incorporating features from our decades-old logo while introducing new elements that better represent our Company’s purpose and commitment to healthier futures. And we’ve introduced a new corporate color palette optimized for the digital age, as well as standardization around graphic elements, photography, iconography and more.
“Leading companies communicate with clarity, consistency and confidence. Not just in what they say, but in how they show up,” said Dana Bolden, Chief Communications Officer. “We believe this new brand identity works well in digital formats and will become a recognizable symbol of our purpose to Colgate-Palmolive People and other stakeholders we care about.”
Our new corporate brand has launched with a redesign of our U.S. corporate website, as well as on our global corporate social channels including on LinkedIn, Instagram, YouTube and TikTok. Additional touchpoints that feature the corporate brand today, such as written corporate communications, office and manufacturing facility signage, recruiting collateral, customer presentation templates, reports, packaging and more will include the new brand in a phased roll-out over time to help ensure a smooth experience for the Company’s audiences.
