How Colgate-Palmolive Leverages Artificial Intelligence
We are Colgate-Palmolive, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Colgate-Palmolive has a 200+ year history of innovation across our categories of oral care, home care, personal care and pet nutrition, driving growth to achieve our business objectives. To make more smiles and reimagine a healthier future for all, we leverage technology solutions to drive creativity, efficiency and scale – including Artificial Intelligence (AI).
At Colgate-Palmolive, we know that AI systems offer a powerful means for enhancing our business processes, improving customer and consumer experiences, and driving innovation across our operations. However, AI systems come with responsibilities and potential risks to the Company, our employees and other stakeholders. We encourage the responsible deployment and use of AI systems, emphasizing the importance of good judgment, compliance with applicable laws and regulations and ethical considerations to mitigate any unintended consequences.
When leveraging AI, we embrace the following principles:
We Act Ethically and with Integrity and Respect the Law:
We commit to employing AI systems in a manner that is true to our values and purpose, ensuring compliance with all applicable laws and regulations, our Code of Conduct and our Global Business Practices Guidelines, with special focus on safeguarding data privacy and ensuring data confidentiality and integrity. We are committed to doing things the right way and acting with integrity.
We Foster Trust and Accountability:
We strive to maintain transparency in our AI systems’ methods, applications, and uses, within the bounds of security, law, and policy, while developing mechanisms to assign responsibilities and provide accountability for AI outcomes. We will act with accountability to maintain the trust of all our stakeholders.
We Champion Fairness and Inclusivity:
We are committed to fairness and the inclusion of diverse perspectives in our AI use-cases. We will proactively identify potential biases in our AI practices and take steps to mitigate them. We strive to represent diverse perspectives and mitigate biases.
We Prioritize Human-Centricity in AI Applications:
We prioritize augmenting human capabilities, providing clarity in AI interactions, and ensuring our use of technology is transparent. We will work to use AI systems in ways that benefit our people and their communities.
We Commit to Secure AI Deployment:
We are dedicated to implementing security best practices to build robustness and manage risk related to AI. We will work to protect our Organization and stakeholders from security risks.
Colgate-Palmolive expects our Third Party Partners to implement reasonable and appropriate measures to ensure that any AI systems developed or used are safe, secure, and reliable, there is transparency and accountability, and appropriate AI literacy training is provided to relevant employees. Such AI systems and their use must be aligned with our core ethical values, respect the rights of individuals, and comply with all applicable laws and regulations.
We follow all AI guidelines in accordance with the law, and do not allow AI in tools or use cases that pose a clear threat to the fundamental rights of people, such as:
- Social scoring based on behavior or personal characteristics
- Emotion recognition systems
- Al used to exploit people's vulnerabilities (eg, age, disability, social or economic circumstances)
- Deceitful behavioral manipulation and circumvention of free will
Colgate-Palmolive is committed to leveraging technology and AI systems to help us innovate and make a positive impact on our stakeholders through the essential health & hygiene products we sell as well as our programs. And we do this in ways that are people-centric and consistent with our values and purpose as a caring, innovative growth company that is reimagining a healthier future for all, ensuring compliance with all applicable laws and regulations.
