Colgate-Palmolive Honored as one of Fast Company’s 2023 World’s Most Innovative Companies
April 21, 2023
Company’s innovative at-home and professional whitening solutions recognized for democratizing teeth whitening
Colgate-Palmolive has been named to Fast Company’s 2023 World’s Most Innovative Companies for our work to democratize teeth whitening, making it more accessible for more people through our portfolio of groundbreaking products. Fast Company’s distinguished annual list celebrates the organizations that are reshaping industries and cultures through innovation. The recognition is a reflection of our purpose as a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.
As the globally-recognized leader in oral care and with the Colgate brand in more homes than any other, we know that a healthy, bright smile is important to so many aspects of our life. Oral health is closely connected to holistic health and overall wellbeing. Research shows that tooth whitening can improve people’s self-perception, confidence and quality of life. That’s what has led us to pursue teeth whitening technology through continuous innovation. We want people everywhere to have access to the benefits of a bright smile and we do this through our range of products including toothpaste, whitening pen, at-home LED device, professional-level whitening and even AR technology to preview potential results.
Innovative Pen to Whiten Overnight
One of our most exciting products recently recognized by Fast Company is our Optic White Overnight Teeth Whitening Pen, which contains dentist-recommended hydrogen peroxide and lets people apply a quick drying formula to their teeth before bedtime, allowing it to work overnight while they sleep until they brush in the morning.
Leveraging Technology for Whitening Solutions
We've continued to advance the tooth-whitening category even further with our newest solutions: an AR-Powered Tooth Whitening experience, the Optic White ComfortFit LED Teeth Whitening Kit and the Optic White Professional In-Office Whitening Kit. The AR-powered tool, developed in partnership with Perfect Corp., uses AR simulation to help users visualize the potential results of our Optic White Overnight Teeth Whitening pen after two weeks of use. The Optic White ComfortFit LED Teeth Whitening Kit combines the power of our teeth whitening pen, for precision application, our quick-dry serum, and indigo wavelength technology to remove 10 years of stains in just three days. The Optic White Professional In-Office Whitening Kit, which was designed for no sensitivity, uses hydrogen peroxide to deliver dramatically whiter teeth in one short office visit.
Bringing Teeth Whitening to All Markets, Not Just Some
Yet while people desire a brighter, whiter smile, the availability of safe and effective solutions vary by region. For example, Colgate® Optic White® Advanced Sparkling White® was the first toothpaste to receive the ADA Seal of Acceptance for safety and efficacy in the at-home teeth bleaching category. In markets where the concentration of hydrogen peroxide is regulated such as Europe and Asia, Colgate has developed a highly effective and completely safe whitening toothpaste using a new Active Oxygen whitening technology, which is capable of bleaching stains on the tooth surface and below the tooth surface.
These groundbreaking teeth whitening products mark the next frontier in Colgate’s journey in whitening, offering clinically proven effective results, a people-centric user experience, sleek packaging, and cutting-edge design.
Fast Company’s Most Innovative Companies issue (March/April 2023) featuring Colgate’s recognition is available online here and on newsstands.
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