Celebrating 40 Years of Sanex: A Legacy of Healthy Skin
Since 1984, Sanex has been at the forefront of skin health innovation. Discover how the brand is dedicated to supporting well-being through the power of healthy skin.
Category
Skin Health, Innovation, Personal Care
Published
November 2024
For four decades, innovation at Sanex, a Colgate-Palmolive personal care brand, has been fueled by an enduring belief in the power of healthy skin—dedicated to creating gentle, effective products that respect and enhance the skin's natural processes.
During this time, Sanex has provided millions with products that keep various skin types—dry, atopic-prone, sensitive, and well-balanced—healthy and beautiful. As the Sanex brand prepares for another forty years of helping people harness the natural power of their skin, we reflect on our journey and look ahead to the future, where we share in Colgate-Palmolive’s mission of ensuring a healthier future for people, their pets and our planet.
Pioneering Skin Health Solutions
From the launch of Sanex Shower Gel in 1984 to the introduction of Sanex BiomeProtect in 2021—relaunched as Expert Skin Health with Prebiotic Complex in 2023—Sanex has consistently delivered products that align with the brand’s mission: to support overall health and well-being through the natural power of skin.
Over the past four decades, Sanex has continually evolved and expanded its product line to ensure everyone has access to products that keep skin at its healthiest.
Milestones such as the 1988 launch of the first alcohol-free, kind-to-skin deodorant, the 2007 introduction of Zero% bath products with minimal essential ingredients, and the inclusion of prebiotics in Expert Skin Health highlight the brand’s commitment to innovation.
“We select essential ingredients and focus on formulas that enhance skin health rather than just its appearance,” said Andrea Morgan, Director of Personal Care Product Development and Implementation at Colgate-Palmolive. “Our goal is to ensure that every product we develop protects and nurtures the skin, keeping it both healthy and beautiful.”
In recent years, Sanex has continued to push boundaries with innovations like Expert Skin Health with Prebiotic Complex. Developed over five years of rigorous research, this breakthrough was made possible through collaboration with the Sanex Advisory Board—a panel of experts dedicated to guiding innovations.
Expert Insights Fuel Product Excellence
A cornerstone of Sanex’s success is its advisory board, which is composed of leading dermatologists, scientists and skin health experts. The board is vital in guiding product development and ensuring Sanex’s position as a leader in skin health innovations. The board also provides technical support for skin-related topics, collaborates on research and clinical testing, and offers insights into formulation, ingredients and market trends.
“This collaboration ensures that we continue to lead with products that are both effective and aligned with the latest scientific advancements,” said Isabel Diaz, Director of Dermal Clinical Research at Colgate-Palmolive.
A Vision For the Future
As Sanex celebrates 40 years, the brand remains steadfast in its commitment to skin health and its strategic vision of unlocking new growth opportunities by creating products for health-conscious consumers.
"We are working to make skin health accessible to all,” said Salome Jeune, Sanex Marketing Director. “Our purpose is to provide advanced skin technologies and expertise at a price point that everyone can afford.”
