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Our Values and Responsibility

  • Our Purpose and Values

    OUR PURPOSE: Why We Exist

    We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.

    OUR VALUES: Who We Are

    By living our Colgate Values of Caring, Inclusive and Courageous, we create a culture in which people act as a team, working together toward common goals. Colgate’s three fundamental values are part of everything we do.

    Caring core value


    We are Caring. We are united in making the world a better place. We believe that everyone deserves a healthier life. We lead with empathy, respect and gratitude. We act with integrity, doing things the right way, for the right reasons, no matter what. We support others by generously sharing our resources and our talents. We work every day to earn the trust of all of our stakeholders.



    We are Inclusive. We create a sense of belonging for all. We cultivate an environment where people can be their authentic selves. We foster a culture of belonging where everyone feels valued, part of a global team, and empowered to do extraordinary things. We design the best solutions by embracing the unique talents, perspectives, and backgrounds of our diverse workforce. We form the strongest teams and create powerful pathways for our people and communities, to break through everyday barriers for equity of opportunity. 



    We are Courageous. We drive change and get things done. We think BIG. We are infinitely curious, constantly searching for better ways of working. We challenge each other and how we do things, unafraid to disrupt the status quo, boldly and intentionally innovating, exploring, and reaching for what is possible. We recognize that to grow and thrive we must build on the power of our legacy, our scale, and reach for good and for all. 


    Cultivate Trust

    • Listen with empathy
    • Speak openly
    • Grow together

    Create the Future 

    • Pursue our curiosity 
    • Courageously change 
    • Recognize progress

    Commit to Impact 

    • Provide clarity 
    • Take ownership 
    • Do what’s right

    F.E.E.D.: How We Work

    Focused on our strategic priorities

    Empowered and accountable teams

    Experimental to accelerate innovation and learning

    Digital connected and data-driven

  • Our Responsibility For The Code of Conduct


    The Role of All Colgate People:

    • Demonstrate Colgate’s Values 
    • Maintain the highest ethical standards and demonstrate ethical leadership. 
    • Familiarize yourself and comply with Colgate policies, Business Practices Guidelines and the Code of Conduct. 
    • Hold yourself and your colleagues accountable for ethical behavior. Challenge behavior that conflicts with Colgate policies or the Code of Conduct. 
    • Never retaliate against colleagues who speak up about an issue or concern. 
    • If you’re uncertain, ask questions and consult with your Manager, Human Resources, the Global Legal Organization or Ethics and Compliance.

    The Role Of Colgate People Managers:

    We look to Colgate people managers to lead responsibly by setting the example and exhibiting sound decision-making. Your responsibilities as Colgate people managers include:

    • Setting the right example by acting with integrity, treating others with respect and serving as a role model of the highest ethical standards. 
    • Reiterating the importance of ethical values and the Company’s commitment to ethical behavior. 
    • Maintaining an open-door policy. 
    • Creating a positive work environment where your team feels comfortable coming to you to raise concerns, seek advice or report suspected misconduct. 
    • Reaffirming the Company’s nonretaliation policy. 
    • If you’re uncertain, consult your Manager, Human Resources, the Global Legal Organization or Ethics and Compliance.

    To obtain additional information, please refer to the online video Guidance for Managers on Speaking Up, which can be found on the Ethics and Compliance webpage on or on the Ethics and Compliance App.

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